About Device Fingerprinting Solutions
While it has great marketing potential, device fingerprinting is best used for fraud detection. By identifying and blacklisting devices known to have perpetrated fraudulent transactions, merchants can prevent those transactions from ever occurring and protect their bottom lines.
Read more about it here uses a combination of unique attributes and configurations to create a device profile that differentiates one device from another. This device fingerprint is then compared against known patterns of fraud to identify illegitimate activity as quickly as possible. Combined with other risk-scoring techniques and behavioral monitoring, device fingerprinting can help merchants better detect unauthorised access and suspicious behaviors across their digital platforms and apps.
Typically, a fingerprint is created by collecting and aggregating data such as the hardware details, operating system, browser features, apps present on the device, and more. The data is hashed and/or obfuscated to reduce the chance of reverse engineering.
Advanced Device Fingerprinting Solutions for Fraud Prevention”
As a result, it is highly unlikely that criminals will be able to use the same device to make multiple fraudulent transactions. Furthermore, a fingerprint can be shared between multiple merchants which allows for cross-merchant linking that can flag the criminals as they attempt to make additional purchases elsewhere.
There are a variety of open-source and commercial device fingerprinting solutions available to businesses. When evaluating different options, it’s important to consider how each solution aligns with specific industry contexts and operational scenarios. In particular, it’s important to look for robust risk identification capabilities, code protection, service stability and persistence. TrustDecision stands out among the rest for its emphasis on these areas and proven effectiveness in fraud prevention.
